6 tips for better employee advocacy programmes

You know that your employees are your greatest asset, so it stands to reason that they can be a powerful force in the marketing and promotion of your business.  Enter the new buzz phrase Employee Advocacy.  This is where the knowledge of your employees form a crucial part of your …

How B2B’s can win work through social media

When running social media training, I’m often asked for examples of how social media has helped a company to win work. Of course, it’s rarely as straight-forward as someone sees a tweet and thinks ‘wow, I must hire them, get me their number right away’. But, as we all move …

How to get verified on Twitter

Until recently, in order to be Twitter Verified (with the blue badge tick icon next to the user’s name) you had to be a public figure of some sort.  But, recognising that there are plenty of creators and influencers on Twitter, or micro celebrities as I like to call them …

6 tips for Twitter success from a newbie

If you’re struggling to get the hang of Twitter, not sure how to use it to best effect, or wondering why it’s relevant to you; then you’re not alone.  I’m Baxter, a Cavapoo (Cavalier King Charles Spaniel and Poodle mix). At nine weeks I started tweeting with a bit of …