Service: Film to promote the re-launch of the Qashqai for worldwide press conferences
Nissan was about to launch the latest version of its successful Qashqai car. They needed a film for the press events that would take place across the world, and wanted the film to be shot in a documentary format, unlike anything they’d tried before.
Working with our partners at Bose Collins, we created a film that wasn’t about making a car, rather about the blood, sweat, tears and love that went into building it. The film includes interviews with the senior management, vehicle development, product planning, design, and sales and marketing. It beautifully captures the genuine excitement about the car and its success. Watch the film to see a great example of storytelling.