Service: YouTube channel and digital programme
Client: The Douglas Anderson Show
The Douglas Anderson Show is a YouTube channel, featuring the talented Douglas Anderson interviewing celebrities from the world of music, comedy and film; and is supported creatively by SoTV (the people that bring us The Graham Norton Show). A cameraman/editor/producer completes the small line-up. Despite the great talent in the team, they needed someone to take their films and put them online, develop their digital strategy, and create a buzz for the show.
Tiger Mouth was hired on a six-month contract to make this happen. The first step was to create the brand, and set up all the social channels, including YouTube, Facebook, Twitter, Google + and Instagram. This was supported with a website, and opt-in service. Once the look and feel was established, we started publishing and promoting the interviews. We ensured that great care was taken to code each film to give them the best chance of impacting YouTube's algorithm. Our approach was applauded by the senior management at YouTube, who said our coding was 'excellent'.
We promoted each film using social media. We established a format and created a detailed 'how-to' guide, so that the team could carry on and build on the foundation we provided.