“The biggest daily challenge of social media is finding enough content to share. We call this ‘feeding the Content Monster’. There are two ways to do this: content creation and content curation.”
~ Guy Kawasaki
No longer can the Ad-Men control what their audiences see. Technology has changed everything, and your customers are completely in control of what they engage with. Content has disrupted marketing, as we knew it until just a few years ago. Now, we need engaging story-led content that stands head and shoulders above what everyone else is doing. Content that will catch people’s attention, make them want to get to know you better, and share it with their networks and communities.
As part of our social media programmes, we create content that best suits your message, communication style and audiences. Whether it’s Instagram photos and videos, a regular video blog, photo-led boards for Pinterest, podcasts or blogs, we work with you to create an interesting content calendar, develop the content and publish it with just the right amount of fanfare.
To find out more about how we can work with you to create compelling content, that works within your overall social and communications strategy, simple contact me for an initial chat.
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