Service: Stakeholder engagement programme
Client: Capital Hospitals
In 2009, the £1.1bn PFI project to build two new hospitals (Barts and The Royal London) for Barts Health NHS Trust, was well underway. The private sector consortium, delivering the project, knew that communications would be a central component in the successful delivery of the project. Borrowing help where they could, one of the Board's directors recommended Tiger Mouth to help structure a communications strategy and assist with its delivery.
We started by understanding all of the key stakeholders' positions, from the Board of Directors, the client, their communications team and the wider community. Instead of working in parallel with the Trust, we assisted them, filling gaps in their team to help get things moving. Together, we created the communications strategy that would see us through the full construction, mobilisation and occupation phases.
We created a wide range of communication materials to support the programme, including: a briefing document (bringing together, for the first time, all of the information about the project as a handout), annual reports, facilities management user guides, articles for the press, photography, exhibition material, presentation material, hoardings, a quarterly newsletter, to name but a few.
We were there every step of the way, working closely with the Trust and all of the consortium partners to ensure that communications were plentiful and all stakeholders felt comfortable with every aspect of the project. Once the buildings became occupied, Tiger Mouth continued to work with Capital Hospitals, producing a regular newsletter aimed to Trust staff highlighting the work of the consortium partners, how to get things done, new initiatives, innovations and staff profiles.