6 tips for better employee advocacy programmes

You know that your employees are your greatest asset, so it stands to reason that they can be a powerful force in the marketing and promotion of your business.  Enter the new buzz phrase Employee Advocacy.  This is where the knowledge of your employees form a crucial part of your …

Where your money goes in video production

The cost of video can be steep, enough to make you wonder if it’s worth the investment. Yet, a well-placed and promoted video will tell your audience more information in a minute than probably all of the written blurb on your website. So, it’s definitely worth considering putting video into …

How B2B’s can win work through social media

When running social media training, I’m often asked for examples of how social media has helped a company to win work. Of course, it’s rarely as straight-forward as someone sees a tweet and thinks ‘wow, I must hire them, get me their number right away’. But, as we all move …

Does your personal brand have curb appeal?

Curb appeal. The art of making the outside of your home look so good that potential buyers can’t wait to see what’s inside. We know we need to weed and prune our frontage (so to speak) to give that all important first impression. But I heard a property expert recently …

Tips from the fashion industry on targeted promotion

Have you heard of fashion ‘un-branding’? It’s the practice of stopping certain celebrities being photographed wearing specific labels.  There is a whole segment of the PR industry, known as celebrity placement, dedicated to placing labels with celebrities (often via their stylists) that fit with their brand, in the hope that they …

How to get verified on Twitter

Until recently, in order to be Twitter Verified (with the blue badge tick icon next to the user’s name) you had to be a public figure of some sort.  But, recognising that there are plenty of creators and influencers on Twitter, or micro celebrities as I like to call them …

4 reasons to use Twitter lists

As we grow our Twitter networks, it can easily become difficult to keep track of the people we most want to engage with.  The solution to this is to use the List feature offered by Twitter, which enables you to group the people you follow (and even those that you …