How we react to colour

Why is colour important? Amazingly the human eye can distinguish 17 million different colours. Our eyes have red, green and blue receptors that detect electromagnetic waves; and these are interpreted by the brain as colours. The associations we have with colour are formed as a result of psychological, cultural and …

6 tips for Twitter success from a newbie

If you’re struggling to get the hang of Twitter, not sure how to use it to best effect, or wondering why it’s relevant to you; then you’re not alone.  I’m Baxter, a Cavapoo (Cavalier King Charles Spaniel and Poodle mix). At nine weeks I started tweeting with a bit of …

3 reasons why your business need a blog

If I could sell you a simple tool that marketed your business worldwide, positioned your key people as thought leaders in their respective fields, enabled you to interact with many customers at once, did crazy good things to your search engine optimisation, and had more longevity than any other marketing …

10 reasons to use cartoons on your website

You have your message, now you need to bring it to life. If you want to try something a little different to engage your audience, you may like to consider using a cartoon to reinforce your message. We spoke to Roger Leboff, our favourite cartoonist, who has been working with …