I established the company in late 2008, just as the credit crunch hit, but also at a time where companies started looking for real value and talent from everyone that they hired. Tiger Mouth has thrived over the past five years in this tough economy, because we give our customers sensible advice, apply creative strategies that work, and get impressive results.
“My business grew exponentially after engaging with Tiger Mouth. Christine very quickly got under the skin of our organisation, because she understands the market and its drivers, and was able to develop my profile as a key player in facilities management. Christine is very pushy (in a nice way) and helps to keep us focused on results.” Liz Kentish, Kentish and Co
I work with a group of trusted associates, which means that our customers have access to a just about every type of service they could need, delivered by highly motivated, and quite simply brilliant people, that are hand-picked to suit the job in hand.
My core clients when starting out came from the infrastructure finance and construction sectors, due to my background in this field, and quickly expanded into facilities management. I have also worked with many entrepreneurs from sectors as diverse and voice coaching to interior design. Later, through my partnership with my good friends at MD Communications, I began working with solicitors and barristers, and companies providing ancillary services to the legal profession. Now, I work with many B2B companies across a range of sectors, as well as fast growing entrepreneurial businesses.
Why do I define the business as both marketing communications AND social media?
In reality, now, it’s all one, but social media is such a large part of what we do that I think it’s important to give it its own mention in our headlines. Social media reached its tipping point just as Tiger Mouth was coming to life, it was around the time that Barack Obama was first elected and everyone started to sit up and take note. I’ve invested a huge amount of time and resources in really getting under the skin of social media, understanding it, and therefore offering my customers simple, yet effective solutions that build their profile, and I also train them and their teams so that everyone can get to where they want to be, with these phenomenally powerful communications platforms.
My weekly tips
Every week, I send by email a tip on how to improve your communications and/or social media activity. If you’d like to receive these tips, simply sign up below:
A bit about me
Prior to starting Tiger Mouth, I spent five years as head of communications for infrastructure developer John Laing plc, where I became a bit of an expert in crisis communications, as well as coming to understand the complexities of the infrastructure sector and what it takes to work with the public sector. Before John Laing, I spent six years as head of communications (across 12 countries) and investor relations at Synstar PLC (which was later acquired by HP). I also spent two years working for a London-based PR consultancy, where I cut my teeth and learned the hard way about what it takes to deliver a great customer experience.
My guiding philosophy from Day 1 of Tiger Mouth has been to:
- Delight customers – do a great job every single time
- Be decent – always be fair and show integrity in everything I do
- No pushover – if you become a customer, I will challenge you so that we get to the best possible solution for you
- Be generous – I’ll tell you the answer if I know it, whether you’re a customer or not
- Be sustainable – because, why wouldn’t anyone!
If you’re wondering why I called the business Tiger Mouth, well…
Tigers are said to be lucky, vivid, lively and engaging – everything you should expect from your marketing agency, whilst Mouth of course relates to communications. The better we all get at communicating about our vision, values and offering, the easier it is for people to understand us, like us and want to work with us – thus making doing business easier.