There’s no doubt that technology and social media has revolutionised how people communicate. Some people are speeding ahead, making mistakes along the way (covfefe anyone?). Others are so overwhelmed by it all, that they’re stuck not knowing how to move forward, while marketing departments are happily communicating as though it were 2005, but missing audiences who consume all their information from their mobile device.
The companies that are succeeding understand how to combine to the best of modern and traditional communication methods. They know that the principles haven’t changed; first understand your audience(s), get your message right, and then take it to them in a way that’s both compelling and engaging, so that the right people take action. You can have the funniest, most eye-catching campaign on Snapchat (because that’s the it-kid of the moment, right?), but if your customers are over 25, you’ve wasted your time and money.
At Tiger Mouth, this is our area of comfort. We have a deep understanding of, and experience in the principles of solid marketing and communications, and how to deliver it through all available channels; whether it’s a town hall meeting for local residents, a staff newsletter, a start-up campaign for a new entrepreneur, or taking one of those 2005 corporates into the world of blogging and employee advocacy.
Our approach is always to do what’s best for you. We won’t put you on the social network of the moment, just because. We may push you out of your comfort zone, but we’ll hold your hand at every step. We aim to offer complete flexibility with all of our service offerings, where you just what you need. If you just require training so that you can take it in-house, or if you would like help with the strategy and some aspects of the delivery, or if you simply want it done-for-you, we have the solution.
We can help in the following areas:
Our work has helped companies and individuals in the areas of infrastructure finance and construction, facilities management, healthcare, the arts, and entertainment; for charities, entrepreneurs and corporates. We’ve helped them to communicate with greater clarity, relevance and creativity.