About
I’m Christine Jones, the founder of Tiger Mouth; a communications specialist, strategist, geek and a hand-holder to those new to the digital world. I’ve worked in marketing communications for over 20 years, holding senior positions...
Case Studies
Our work spans many communication disciplines. Here you can view a small selection of the projects we've supported, including the creation of a YouTube channel, video and design projects, social media and employee advocacy, and a...
Contact
If you'd like to know more about the Tiger Mouth approach and how it can help you, get in touch for a no obligation chat about how we can help your next communications challenge. Contact...

Communications for the modern world

There’s no doubt that technology and social media has revolutionised how people communicate. Some people are speeding ahead, making mistakes along the way (covfefe anyone?). Others are so overwhelmed by it all, that they’re stuck not knowing how to move forward, while marketing departments are happily communicating as though it were 2005, but missing audiences who consume all their information from their mobile device.

The companies that are succeeding understand how to combine to the best of modern and traditional communication methods. They know that the principles haven’t changed; first understand your audience(s), get your message right, and then take it to them in a way that’s both compelling and engaging, so that the right people take action.  You can have the funniest, most eye-catching campaign on Snapchat (because that’s the it-kid of the moment, right?), but if your customers are over 25, you’ve wasted your time and money.

At Tiger Mouth, this is our area of comfort. We have a deep understanding of, and experience in the principles of solid marketing and communications, and how to deliver it through all available channels; whether it’s a town hall meeting for local residents, a staff newsletter, a start-up campaign for a new entrepreneur, or taking one of those 2005 corporates into the world of blogging and employee advocacy.

Our approach is always to do what’s best for you. We won’t put you on the social network of the moment, just because. We may push you out of your comfort zone, but we’ll hold your hand at every step. We aim to offer complete flexibility with all of our service offerings, where you just what you need. If you just require training so that you can take it in-house, or if you would like help with the strategy and some aspects of the delivery, or if you simply want it done-for-you, we have the solution.

We can help in the following areas:

Full digital programmes
Website development
Social media and content marketing
Video production
Copywriting
Personal branding
Employee advocacy
Design and branding
Stakeholder communications

Our work has helped companies and individuals in the areas of infrastructure finance and construction, facilities management, healthcare, the arts, and entertainment; for charities, entrepreneurs and corporates. We’ve helped them to communicate with greater clarity, relevance and creativity.

If you have a challenge for us, do get in touch for an informal chat about how we can help.

About

I’m Christine Jones, the founder of Tiger Mouth; a communications specialist, strategist, geek and a hand-holder to those new to the digital world.

I’ve worked in marketing communications for over 20 years, holding senior positions at Synstar Plc and John Laing Plc, with specialisms in international pr, crisis management, investor relations, event management, marketing communications, and strategy.

For the past eight years, through Tiger Mouth, I’ve been helping corporations and entrepreneurs to make an impact on their ideal audiences through the right mix of traditional and modern methods.

Traditional? Design, branding, stakeholder engagement, copywriting, and employee communications.

Modern? Digital programmes, social media, video production, content marketing, website development, personal branding, and employee advocacy programmes.

Of course, they overlap in places, but in the exciting digital space it can be easy to forget that there still needs to be a brand, someone still needs the skill to write the copy and that employees need to know what’s happening in their business.

At the same time, organisations need to embrace the digital world, push themselves out of their comfort zone, and keep up with how their customers consume information.

My goal is to seamlessly combine the very best of my experience (and that of the freelancers who work with me) to provide a service that is robust, creative and generates results; whilst offering complete flexibility in how you buy those services.

If you have a challenge for us, do get in touch for an informal chat about how we can help. Despite the name, I don’t bite!

6 tips for better employee advocacy programmes
6 tips for better employee advocacy programmes
You know that your employees are your greatest asset, so it stands to reason that they can be a powerful force in the marketing and...
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Where your money goes in video production
Where your money goes in video production
The cost of video can be steep, enough to make you wonder if it's worth the investment. Yet, a well-placed and promoted video will tell...
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Become a thought leader with your best content
Become a thought leader with your best content
I was recently chatting to a consultant, who works in a very niche area of marketing.  He had recently written a book on his specialist...
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Are you giving away too much IP through your content marketing?
Are you giving away too much IP through your content marketing?
Talk to a room full of consultants about content marketing and you’ll feel the shudders as they contemplate giving away their IP through blogs, vlogs,...
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How B2B’s can win work through social media
How B2B’s can win work through social media
When running social media training, I’m often asked for examples of how social media has helped a company to win work. Of course, it’s rarely...
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Does your personal brand have curb appeal?
Does your personal brand have curb appeal?
Curb appeal. The art of making the outside of your home look so good that potential buyers can’t wait to see what’s inside. We know...
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Tips from the fashion industry on targeted promotion
Tips from the fashion industry on targeted promotion
Have you heard of fashion 'un-branding'? It's the practice of stopping certain celebrities being photographed wearing specific labels.  There is a whole segment of the PR...
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How to get verified on Twitter
How to get verified on Twitter
Until recently, in order to be Twitter Verified (with the blue badge tick icon next to the user’s name) you had to be a public...
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4 reasons to use Twitter lists
4 reasons to use Twitter lists
As we grow our Twitter networks, it can easily become difficult to keep track of the people we most want to engage with.  The solution...
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What the 4K is all the fuss about: a bluffer’s guide
What the 4K is all the fuss about: a bluffer’s guide
Most agree that video storytelling is a must-have for our online digital campaigns, whether we like it or not. But as with all things digital,...
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How we react to colour
How we react to colour
Why is colour important? Amazingly the human eye can distinguish 17 million different colours. Our eyes have red, green and blue receptors that detect electromagnetic...
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6 tips for Twitter success from a newbie
6 tips for Twitter success from a newbie
If you’re struggling to get the hang of Twitter, not sure how to use it to best effect, or wondering why it’s relevant to you;...
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3 reasons why your business need a blog
3 reasons why your business need a blog
If I could sell you a simple tool that marketed your business worldwide, positioned your key people as thought leaders in their respective fields, enabled...
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Are you diluting your company brand by allowing your staff to tweet?
Are you diluting your company brand by allowing your staff to tweet?
I was recently asked by a boutique consultancy business if having their staff tweet individually, rather than everything going through the corporate Twitter account, would...
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10 reasons to use cartoons on your website
10 reasons to use cartoons on your website
You have your message, now you need to bring it to life. If you want to try something a little different to engage your audience,...
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Should business leaders pay someone to tweet on their behalf?  Yes and No…
Should business leaders pay someone to tweet on their behalf?  Yes and No…
If you are in a leadership position, or if you’re an entrepreneur running a growing business(es), should you outsource your social media activity?  Well, I...
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Testimonials

Julia Orr, Head of Communications at Mitie Client Services

 

 “We’ve been working with Tiger Mouth since 2012. Initially, Christine worked with us to develop our social strategy, set-up a blogging platform, and our social channels. She’s run various training programmes with our teams, from our senior management through to the front line. This has evolved into employee advocacy, as more of our team members get involved in blogging, tweeting and sharing their messages to amplify our message. It has enabled us to show a genuinely authentic voice, allowing the personalities of our people shine. Our social and advocacy programme, is an important part of our communication strategy and Christine supports us with all of it.”

Julia Orr, Head of Communications, Mitie Client Services


 

“Christine designed our lovely website. I can honestly say, I owe a huge debt of gratitude to her for the quality of the finished product (done at a very reasonable price); her patience (because the project dragged on a longer than expected – entirely my fault); and for being so flexible, thorough and determined to solve every single challenge or problem that arose. Christine is incredibly easy to work with and has very good creative instincts. I would recommend Tiger Mouth in a heartbeat, and hope we get the chance to work together again.”

Mandu Reid, Founder, The Cup Effect


Debra Ward, Facilities Management Entrepreneur

 

“I originally came across Tiger Mouth through Liz Kentish. I just saw what Christine was able to do with social media, online PR, Faceblook, blogging; and really propel Liz into the limelight. Within a year, everyone knew who Liz Kentish was, and I thought I need some of that, quickly. That’s how it began, and of course now the Tiger Mouth team has expanded with the filming, PR, the comm’s, the writing; it’s all a total package, and I really truly believe that in today’s age, you can’t afford not to get more involved in those areas.”

Debra Ward, Entrepreneur


Richard Ryder Voice and Accent Coach

 

“Christine has designed and built two websites for two of my different companies and I love her personal and approachable style, balanced with great experience and knowledge in her field. The Accent Kit was the first site, and I found it so easy to communicate and work with her that I asked her to work on my personal website. Christine is very good at listening to her clients. She listened and came up with ideas that fitted my brief and helped bring my ideas to reality, with her her skills and knowledge of her industry. Christine makes me feel the door is always open if I have concerns or questions about my website. I love working with her. I wouldn’t go anywhere else.”

Richard Ryder, Accent and Voice Coach


Jane Sansome, former CEO Capital Hospitals

 

 “Tiger Mouth were introduced to me when I was the CEO of Capital Hospitals, the SPV delivering the Barts and The London PFI. We had five directors on my Board, and some were for professional communications, and others were less convinced. So, the challenge was to meet the directors and convince them. That was the first challenge, and Christine succeeded, which is why she got the commission. You can’t bring someone into a business which is highly complex and always in the political spotlight, if they haven’t got a sensitivity to deal with those issues. So, the selection was very careful, and the results showed we made the right choice.”

Jane Sansome, former CEO of Capital Hospitals


 

 “It was a real pleasure to work with Christine.  She is terrific to work with and so is her work.  I tell lots of people about her.”

Jeannette Nelson, Author and Head of Voice at the National Theatre


Julie Kortens, MD Konnected People

 

 “Tiger Mouth have done work with me at Channel 4 on branding, to pull a diverse group of people together to try and get a common thread, so that the common thread becomes a brand that we all believe in, and that we can all live by. That’s been really good, it’s been a good partnership with Tiger Mouth. For me it’s reality, it’s talking to us as real people. I work in television, so it’s really easy to get used to the luvvies and creatives talking to you. Christine is actually about me, what do I need, what does my team need, and going down to the basics, and I think that’s really good.”

Julie Kortens, MD Konnected People


Nick Alford Executive and Sports Coach

 

 “Christine created a website for my executive and sport coaching business. It gave me a much-needed professional front to my company.  She was helpful, gave great advice, and easily worked around my lack of IT knowledge. As an SME, the service was quick, helpful, professional, attractively priced and great value.”

Nick Alford, Executive and Sports Coach


If you have a challenge for us, do get in touch for an informal chat about how we can help.